April 26, 2007

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Hypertension Day - Home Management

Dhaka, April 26, 2007 - A healthy heart is one of the most desirable possessions of one’s life given the strenuous and challenging lives we have. With this fact in mind, Sandoz Division planned a project called “Home Management.”

The objective was to create awareness about cardiovascular diseases and to educate the respective audience as to the causes and preventions of cardiovascular diseases. One might ask why cardiovascular diseases, the answer is quite easy, millions of people suffer from cardiovascular diseases globally. It has been estimated by experts that a total of 80% of these cases occur in developing countries and by 2010 it will be the leading cause of death globally.

The project’s long term vision started with a two day program of screening and an awareness building program at the Dhaka Reporters Unity (DRU) on 16^th May 2007 followed by a similar program at the Head Office premises on 17^th May 2007 which was also the International World Hypertension Day. The event composed of awareness building programs, screening to identify hypertensive patients, documentary with messages from leading medical practitioners, distribution of stress reliving materials like stress balls followed by a quiz competition. The documentary was the highlight of the event and was prepared by Novartis (Bangladesh) Limited in collaboration with the National Heart Foundation of Bangladesh.

At the DRU a total of 11 cardiovascular patients were identified from the 200 journalists screened. At the Head Office a total of 15 cardiovascular patients were identified from the 50 Associates screened. These identified hypertensive patients were consulted by cardiologists from the National Institute of Cardio Vascular Diseases (NICVD).

Novartis is a world leader in offering medicines to protect health, treat diseases and improve well-being. Our goal is to discover, develop and successfully market innovative products to treat patients, ease suffering and enhance the quality of life. Novartis is the only company with leadership positions in both patented and generic pharmaceuticals (Sandoz). We are strengthening our medicine-based portfolio, which is focused on strategic growth platforms in innovation-driven pharmaceuticals, high quality and affordable generics (Sandoz), human vaccines and leading self-medication OTC brands. Headquartered in Basel, Switzerland, Novartis Group companies employ more than 100,000 people and operate in over 140 countries around the world.

Novartis has manufacturing and marketing operations in Bangladesh since 1973 in areas of Research, Off Patent Branded Generic (Sandoz) and OTC Pharmaceuticals along with Animal Health.

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Novartis (Bangladesh) Limited Media Relations

Rasna Hasan

Head of Corporate Affairs and Communication

Novartis (Bangladesh) limited

House 50, Road 2A

Dhanmondi RA

Dhaka 1209

BANGLADESH

+880 2 8615302-8

 rasna.hasan@sandoz.com

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